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The Story of Alejandro “BAUS” Rioja: Rockstar Entrepreneur Building World-class Brands!

Alejandro Rioja is a Bolivian entrepreneur who founded Flux Chargers, the best selling portable charger in over 80 countries. The Flux Portable Charger comes with built-in cables for both iPhone and Android, and has received great press, including a #1 worldwide rank by Yahoo Tech, Digital Trends, Engadget and others.

Flux Chargers is fully owned by Flux Ventures, a conglomerate that also owns Flux.LA (an SEO agency) and Flux Capital (a VC).

Alejandro serves as the overarching CEO for all subsidiaries under Flux Ventures. He is also an investor in Everipedia, Bolder Bands and Snapwire.

Hi, Alejandro. Thank you so much for taking the time to talk to Stannals. You have built successful businesses and established yourself as a prominent social media figure, especially on Snapchat. How did it all start?

Becoming a social media influencer is the combination of 2 things:

  1. Creating interesting content that gets shared
  2. Promoting the content on other platforms so that you attract new followers

The story of Young Slacker becoming an influencer started by accident but when I saw the high engagement rates with my story, I took the opportunity to the next level by promoting it religiously.

On a previous interview with Startup Savant, I explained the whole process in more detail.

What is the long term vision with Flux Ventures?

The Flux dream is to create 100 companies in 100 different industries. (Dreaming is free, so why not dream big?)

I want to be able to attract great people to my companies so that they can help me build this dream that I have. Every day, I try to become a better leader so that I can surround myself with those people.
Eventually, I want Flux to trade on the NASDAQ.


For the benefit of our readers, many of whom are also entrepreneurs like yourself, can you take us through your daily routine and shed some light on how to better manage time.

My day really starts the night before when I organize and go over the tasks that I need to do for the day. I read somewhere that if you go to sleep on your tasks then the next day those tasks become easier since you were thinking about them while sleeping.

The way I organize my tasks is by urgency and importance, following the Eisenhower Decision Matrix. That way I can stop going from crisis to crisis and actually focus on tasks that contribute towards my long-term goals.

I consider myself a very productive person.

The secret to productivity is putting the least input and getting the most output and there’s a happy medium to it.

This is called the Pareto Principle, which indicates that 80% of your results will come from 20% your efforts. There’s no need (in fact, there’s no time) to work on all tasks. You should just focus on the ones that bring the most ROI and leave the other ones for later (or never). This single principle alone has had a tremendous impact in my life.

Tell us a little about your latest venture.

I was recently named the CEO of Inston, a research-backed memory technology that will wipe out current and emerging RAM paradigms. When you combine PhDs, Post-docs, 20+ patents and over 40 years of experience in the semiconductor industry, you create a very powerful startup. More details coming soon.


Are there any entrepreneurs that you have always looked up to? If yes, please name a few of your favorites.

Having idols (and mentors) is essential in life. Those guys have figured out something that us (the small guys) haven’t yet so there’s a lot to learn from them.

I have many people that I look up to. I think there’s always a skill that I can learn from my idols.

My list includes the following people: Richard Branson (for his business mentality), Gandhi (for his life philosophy), Eric Thomas (for his energy), Roger Federer (for his sportsmanship), and many more. I like to take the best skill that my idols have and emulate them.

What is the most important message you would like to leave for your fellow entrepreneurs?

It sounds cliche and all but at the end of the day it’s all about how badly you want it. Are you willing to put in the extra hours and outwork and outlearn your competition or will you quit just after 30 min?

A lot of people quit without even trying. They create excuses to justify their poor performance and lack of effort. Don’t be like those people.

What will Alejandro Rioja be doing 5 years from now?

I’ll probably still be hitting the books, attending seminars, participating in webinars, testing everything, and reading blogs to continue learning. The more I learn the more likely it is that I succeed.

Peace, BAUS!


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