CRM (Customer Relationship Management) software have been around for a while now and they are central to the smooth functioning of several organisations. But we are in 2017 and CRM software, much like us, must adapt to changing business needs. The biggest change, of course, is that thousands of businesses are now based on mobile apps. Therefore, CRM software must now adapt to the mobile app age and not just be restricted to the website age.
Enter mobile CRM software.
Stefan Bhagwandin has written an insightful piece on mobile CRM.
- Data collection
- Personalization with mobile CRM
- Messaging with mobile CRM
- The cycle of mobile CRM
— ProsperWorks CRM (@ProsperWorks) April 20, 2017
— Nimble (@Nimble) April 25, 2017